Product Marketing Multiplier

From Positioning
to Pipeline

PMx drives conversion by getting sales, marketing, and product aligned on telling your unique story.

Let's talk → No fixed term. Cancel anytime.

Diagnose. Position. Activate.

01
Diagnose
Figure out who you're actually selling to.

We research your market, define your ideal buyer, and find the gaps your competitors are missing.

02
Position
Build the message everything runs on.

Website copy, content, social — all from a single source of truth so nothing drifts off-message.

03
Activate
Get in front of the right people.

Sales decks, demand gen, team training — the work that actually puts buyers in the room.

Strategy and execution
on the same team.

Agencies hand you a deck and leave. Freelancers execute without a plan. PMx is your embedded team for discovery, messaging, and activation — all of it, all at once.

Strategy Who are we selling to, and what do they actually care about?
Strategy What should we say, and how should we say it?
Execution Build the content. Ship the assets. Train the team.
Execution Generate leads. Get in front of buyers. Measure what works.

Your entire org telling
the same story.

Market landscape map

Where you win, where you don't, and exactly why — so you stop competing where you can't.

Competitive teardowns

Positioning gaps your competitors left open, handed to you on a platter.

Customer interview synthesis

Real buyer motivations and objections, turned into something your whole team can act on.

ICP definition

Not a vague persona. A precise profile with firmographic, behavioral, and motivational detail.

Website and landing page copy

Built on real research, tested against what buyers actually respond to.

Thought leadership and content

Articles, white papers, and social built on a single argument — not just topics.

Social media content

Every post ladders back to the positioning. Nothing drifts.

Email nurture sequences

Campaigns that move buyers toward decisions, not just open rates.

Sales battlecards

How to win against every named competitor. Built for how reps actually talk.

Pitch decks and talk tracks

One story that every rep can tell the same way — and close with.

Product launch playbooks

Every team moving together on launch day. Not an announcement — an event.

Sales team training

Hands-on enablement so your reps internalize the message, not just memorize it.

Demand gen and product marketing.
Not one or the other.

Demand Gen Alone

More traffic.
Same message.

  • Drives volume, not quality
  • No ownership of messaging
  • Sales team still winging it
  • Each channel a different message
MORE LEADS IN Same conversion

Volume goes up, quality doesn't. The same generic message means the same leaky conversion at the bottom.

The right message,
in front of the right people.

  • Strategy and execution from one team
  • Demand gen built on real positioning
  • Sales team trained and ready
  • One aligned message across all channels
MORE LEADS IN Higher conversion

The right message for every GTM team turns more of that volume into pipeline: more leads and a wider bottom of funnel.

One hire, or a whole team.

A single PMM can only be in one place at once. PMx gives you the whole function from day one.

One PMM hire
PMx
3 months to hire
Live in days
One skill set
Research + content + enablement
Strategy or execution
Strategy and execution
Ramps for a quarter
Ships week one
You manage them
We run the playbook

Ready to learn
more?

We'll ask a few questions, tell you what we'd do, and be straight about whether we're the right fit.

Who we work best with B2B SaaS companies that need a PMM and demand gen kickstart.